About

Who We Are

Our goal at Nick Nauta Financial (NNF) is to help you achieve your deeply held life goals through financial planning. Instead of fearing the future or wondering where life will take you, we believe that your financial plan should be the roadmap that allows you
to live a meaningful life.

Have you ever felt like finances are ruling your life? If you have talked to a financial advisor before, has it felt like they are telling you what you should and shouldn’t do without considering who you are or how you want to live your life? At NNF, we passionately believe that your values, life goals, career, and retirement aspirations should guide your financial decision-making process. We are here to help design a financial plan that positions you to utilize the resources you have to help you live a “rich life” no matter how much money you earn.


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Meet Nick Nauta, Owner/Financial Advisor

Nick Nauta

Nick has been practicing financial planning since moving to the Lansing area in 2006. After studying Financial Management and Economics at Northern Michigan University, Nick ventured into the financial planning industry. Having a young daughter and wife, Nick wanted to stay in Michigan. At the time he graduated, one of the few jobs available for a finance major was as a financial advisor.

Nick struggled through his first few years in the profession. He relates the struggle to his early memories of money living in Spring Lake, Michigan. One of the things he learned about money when he was growing up was the people who seemed to have the most of it, weren’t inherently happier than those who didn’t. When he started in the financial advising industry, the profession appeared to be all about making money, something he didn’t hold in high esteem.

Some years later, around the time his son was born, Nick finally started to figure out his place in the financial planning world. He was challenged to answer the question of why he did what he did. Thinking back on his early memories of money, he concluded he was in the financial planning profession to help people realize their life goals. Shortly after his realization, he was introduced to the pioneers in the industry such as Mitch Anthony and the Money Quotient team. His career in financial life planning was born.


Check out my background on FINRA’s BrokerCheck

Community Involvement

Nick founded the company on the belief that as human beings, we have a responsibility to use the resources and knowledge that we have to help others. That is why community involvement is an important part of what Nick Nauta Financial stands for and the path we want to follow. Check out some of the organizations we are passionate about:

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